E-TRADE is one of the oldest Online investment companies. They started in the early ’80s by a physicist and inventor that wanted to develop an online system for retail investors. Today, they are a leading online financial services firm that specializes in a first-class experience for the digitally inclined investor and trader, backed by personal professional guidance. The Company also has a high-tech custody platform for advisors and the industry’s #1-rated stock plan administration platform .
The E-Trade Pro Platform is Free but geared towards the active investor. You must make 30 or more trades per quarter to use at no cost or have a brokerage account of at least $250,000.